SMG Stock Analysis: SMG Swiss Marketplace | SW
Internet Content & Information | SW, Switzerland | Market Cap: 2.983m CHF | 12M Return: -35.9% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 3.35M
Rev. Trend: 99.9%
Warnings
Tailwinds
Seasonality 1 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
SMG Swiss Marketplace Group Holding AG is a Zurich-based digital marketplace operator founded in 2021, listed on the SIX Swiss Exchange. The company runs three business segments: Real Estate, Automotive, and General Marketplaces, each offering online platforms that connect buyers and sellers for renting, selling, and managing property, trading new and used vehicles and motorbikes, and transacting across a range of new and used goods and services.
In addition to its core marketplace operations, SMG provides insurance and consumer loan comparison tools, as well as online advertising services targeted at SMEs, agencies, and businesses in the automotive and real estate sectors. The company operates in the Internet Content & Information industry, a sector characterized by platform-based business models that rely on network effects, listing fees, and advertising revenue.
- Swiss property listings volume drives Real Estate segment revenue
- Automotive marketplace revenue tracks Swiss new and used vehicle demand
- SNB rate cuts boost mortgage refinancing and platform traffic
| Net Income: 124.5m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.17 > 0.02 and ΔFCF/TA 0.51 > 1.0 |
| NWC/Revenue: 3.27% < 20% (prev 9.74%; Δ -6.46% < -1%) |
| CFO/TA 0.18 > 3% & CFO 225.2m > Net Income 124.5m |
| Net Debt (182.0m) to EBITDA (226.2m): 0.80 < 3 |
| Current Ratio: 1.14 > 1.5 & < 3 |
| Outstanding Shares: last quarter (97.9m) vs 12m ago 3.94k% < -2% |
| Gross Margin: 62.54% > 18% (prev 61.21%; Δ 1.33% > 0.5%) |
| Asset Turnover: 34.75% > 50% (prev 25.75%; Δ 9.00% > 0%) |
| Interest Coverage Ratio: 42.39 > 6 (EBIT TTM 157.8m / Interest Expense TTM 3.72m) |
| DSRI: 0.62 (Receivables 36.6m/44.4m, Revenue 452.7m/339.7m) |
| GMI: 0.98 (GM 61.21% / 62.54%) |
| AQI: 1.03 (AQ_t 0.90 / AQ_t-1 0.87) |
| SGI: 1.33 (Revenue 452.7m / 339.7m) |
| TATA: -0.08 (NI 124.5m - CFO 225.2m) / TA 1.29b) |
| Beneish M = -3.11 (Cap -4..+1) = AA |
As of September 27, 2026, the stock is trading at CHF 28.80 with a total of 96,096 shares traded. Over the past week, the price has changed by -4.64%, over one month by -11.38%, over three months by +19.01% and over the past year by -35.92%.
Current recommended Stop Loss: 26.80 (which is 6.9% or 1.5 ATR below the current price).
SMG Swiss Marketplace has no consensus analysts rating.
P/E Trailing = 31.3265
P/S = 8.5167
P/B = 3.3192
Revenue TTM = 452.7m CHF
EBIT TTM = 157.8m CHF
EBITDA TTM = 226.2m CHF
Long Term Debt = 209.2m CHF (estimated: total debt 239.8m - short term 30.6m)
Short Term Debt = 30.6m CHF (from shortTermDebt, last quarter)
Debt = 249.7m CHF (from shortLongTermDebtTotal, last quarter) + Leases 9.91m
Net Debt = 182.0m CHF (calculated: Debt 249.7m - CCE 67.7m)
Enterprise Value = 3.16b CHF (2.98b + Debt 249.7m - CCE 67.7m)
Interest Coverage Ratio = 42.39 (Ebit TTM 157.8m / Interest Expense TTM 3.72m)
EV/FCF = 14.16x (Enterprise Value 3.16b / FCF TTM 223.4m)
FCF Yield = 7.06% (FCF TTM 223.4m / Enterprise Value 3.16b)
FCF Margin = 49.36% (FCF TTM 223.4m / Revenue TTM 452.7m)
Net Margin = 27.50% (Net Income TTM 124.5m / Revenue TTM 452.7m)
Gross Margin = 62.54% ((Revenue TTM 452.7m - Cost of Revenue TTM 169.6m) / Revenue TTM)
Gross Margin QoQ = 58.48% (prev 67.08%)
Tobins Q-Ratio = 2.46 (Enterprise Value 3.16b / Total Assets 1.29b)
Interest Expense / Debt = 1.49% (Interest Expense 3.72m / Debt 249.7m)
Taxrate = 18.91% (29.0m / 153.5m)
NOPAT = 128.0m (EBIT 157.8m * (1 - 18.91%))
Current Ratio = 1.14 (Total Current Assets 118.4m / Total Current Liabilities 103.6m)
Debt / Equity = 0.28 (Debt 249.7m / totalStockholderEquity, last quarter 884.0m)
Debt / EBITDA = 0.80 (Net Debt 182.0m / EBITDA 226.2m)
Debt / FCF = 0.81 (Net Debt 182.0m / FCF TTM 223.4m)
Total Stockholder Equity = 897.7m (last 4 quarters mean from totalStockholderEquity)
RoA = 9.56% (Net Income 124.5m / Total Assets 1.29b)
RoE = 13.87% (Net Income TTM 124.5m / Total Stockholder Equity 897.7m)
RoCE = 14.26% (EBIT 157.8m / Capital Employed (Equity 897.7m + L.T.Debt 209.2m))
RoIC = 10.75% (NOPAT 128.0m / Invested Capital 1.19b)
WACC = 7.16% (E(2.98b)/V(3.23b) * Re(7.66%) + D(249.7m)/V(3.23b) * Rd(1.49%) * (1-Tc(0.19)))
Discount Rate = 7.66% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 31.24 | Cagr: 414.9%
[DCF] Terminal Value 75.50% ; FCFF base≈223.0m ; Y1≈224.8m ; Y5≈240.0m
[DCF] Fair Price = 36.51 (EV 3.73b - Net Debt 182.0m = Equity 3.55b / Shares 97.2m; r=8.35% [WACC [floored]]; 5y FCF grow 0.46% → 2.50% )
Revenue Correlation: 99.88 | Revenue CAGR: 12.97% | SUE: N/A | # QB: 0
EPS current Year (2026-12-31): EPS=1.42 | Chg30d=+1.25% | Revisions=+12% | GrowthEPS=+19.5% | GrowthRev=+11.5%
EPS next Year (2027-12-31): EPS=1.70 | Chg30d=+1.15% | Revisions=+12% | GrowthEPS=+19.7% | GrowthRev=+11.0%
[Analyst] Revisions Ratio: +15% (up=6, down=4)