CRCT Stock Analysis: Cricut | NASDAQ
Computer Hardware | NASDAQ, USA | Market Cap: 1.217m USD | 12M Return: 2.4% | US22658D1000 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 3.75M
EPS Trend: 90.7%
Qual. Beats: 2
Rev. Trend: -89.3%
Qual. Beats: 0
Warnings
No concerns identified
Tailwinds
Seasonality 5.4 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Cricut, Inc. (NASDAQ: CRCT) is a Utah-based company (founded 1969; renamed from Provo Craft & Novelty, Inc. in March 2018) that designs, markets, and distributes a connected creativity platform across more than a dozen international markets, including the United States, Canada, the United Kingdom, Australia, and parts of Europe, the Middle East, Latin America, South Africa, and Asia. The business is classified in the GICS Information Technology sector, specifically the Electronic Equipment & Instruments sub-industry.
The company operates through two reportable segments: Platform and Products. Its hardware lineup includes four connected machine families (Cricut Joy, Cricut Explore, Cricut Maker, and Cricut Venture) that cut, write, score, and create decorative effects on materials such as paper, vinyl, wood, and leather. The platform layer consists of the cloud-based Cricut Design Space software, a subscription offering (Cricut Access and Cricut Access Premium), and in-app purchases of digital content such as images, fonts, and projects.
Cricut follows a hardware-plus-consumables business model, generating ongoing revenue from replacement accessories, blades, and materials (e.g., Cricut EasyPress, Cricut Mug Press, vinyl, and iron-on) sold alongside its machines. Distribution occurs through third-party brick-and-mortar and online retail partners, the cricut.com website, and a network of distributors. Cricut completed its IPO on March 25, 2021.
- Cricut Access subscriber growth drives recurring revenue
- Connected machine sales face consumer discretionary spending pressure
- Accessories and materials margins support blended profitability
| Net Income: 87.7m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.25 > 0.02 and ΔFCF/TA -9.67 > 1.0 |
| NWC/Revenue: 43.36% < 20% (prev 28.95%; Δ 14.41% < -1%) |
| CFO/TA 0.31 > 3% & CFO 180.1m > Net Income 87.7m |
| Net Debt (-275.9m) to EBITDA (138.6m): -1.99 < 3 |
| Current Ratio: 2.49 > 1.5 & < 3 |
| Outstanding Shares: last quarter (211.1m) vs 12m ago -1.62% < -2% |
| Gross Margin: 57.94% > 18% (prev 52.14%; Δ 5.79% > 0.5%) |
| Asset Turnover: 105.5% > 50% (prev 98.67%; Δ 6.86% > 0%) |
| Interest Coverage Ratio: 201.8 > 6 (EBIT TTM 114.4m / Interest Expense TTM 567k) |
| A: 0.51 (Total Current Assets 500.0m - Total Current Liabilities 200.9m) / Total Assets 585.7m |
| B: 0.07 (Retained Earnings 42.2m / Total Assets 585.7m) |
| C: 0.18 (EBIT TTM 114.4m / Avg Total Assets 653.6m) |
| D: 1.69 (Book Value of Equity 368.2m / Total Liabilities 217.5m) |
| Altman-Z'' = 6.54 = AAA |
| DSRI: 0.91 (Receivables 72.1m/82.0m, Revenue 689.8m/711.9m) |
| GMI: 0.90 (GM 52.14% / 57.94%) |
| AQI: 0.47 (AQ_t 0.05 / AQ_t-1 0.10) |
| SGI: 0.97 (Revenue 689.8m / 711.9m) |
| TATA: -0.16 (NI 87.7m - CFO 180.1m) / TA 585.7m) |
| Beneish M = -3.54 (Cap -4..+1) = AAA |
As of September 27, 2026, the stock is trading at USD 6.14 with a total of 812,035 shares traded. Over the past week, the price has changed by +8.87%, over one month by +4.60%, over three months by +42.13% and over the past year by +2.42%.
Current recommended Stop Loss: 5.80 (which is 5.5% or 1.7 ATR below the current price).
Cricut has received a consensus analysts rating of 1.75. Therefore, it is recommended to sell CRCT.
- StrongBuy: 0
- Buy: 0
- Hold: 1
- Sell: 1
- StrongSell: 2
| Analysts Target Price | 4.1 | -33.7% |
P/E Trailing = 14.1707
P/S = 1.7641
P/B = 3.2026
Revenue TTM = 689.8m USD
EBIT TTM = 114.4m USD
EBITDA TTM = 138.6m USD
Long Term Debt = 7.21m USD (estimated: total debt 10.4m - short term 3.17m)
Short Term Debt = 3.17m USD (from shortTermDebt, last quarter)
Debt = 10.4m USD (from shortLongTermDebtTotal, last quarter) (leases 10.4m already included)
Net Debt = -275.9m USD (calculated: Debt 10.4m - CCE 286.3m)
Enterprise Value = 941.0m USD (1.22b + Debt 10.4m - CCE 286.3m)
Interest Coverage Ratio = 201.8 (Ebit TTM 114.4m / Interest Expense TTM 567k)
EV/FCF = 6.37x (Enterprise Value 941.0m / FCF TTM 147.7m)
FCF Yield = 15.69% (FCF TTM 147.7m / Enterprise Value 941.0m)
FCF Margin = 21.41% (FCF TTM 147.7m / Revenue TTM 689.8m)
Net Margin = 12.71% (Net Income TTM 87.7m / Revenue TTM 689.8m)
Gross Margin = 57.94% ((Revenue TTM 689.8m - Cost of Revenue TTM 290.1m) / Revenue TTM)
Gross Margin QoQ = 74.48% (prev 58.13%)
Tobins Q-Ratio = 1.61 (Enterprise Value 941.0m / Total Assets 585.7m)
Interest Expense / Debt = 5.46% (Interest Expense 567k / Debt 10.4m)
Taxrate = 24.95% (29.2m / 116.8m)
NOPAT = 85.9m (EBIT 114.4m * (1 - 24.95%))
Current Ratio = 2.49 (Total Current Assets 500.0m / Total Current Liabilities 200.9m)
Debt / Equity = 0.03 (Debt 10.4m / totalStockholderEquity, last quarter 368.2m)
Debt / EBITDA = -1.99 (Net Debt -275.9m / EBITDA 138.6m)
Debt / FCF = -1.87 (Net Debt -275.9m / FCF TTM 147.7m)
Total Stockholder Equity = 356.9m (last 4 quarters mean from totalStockholderEquity)
RoA = 13.41% (Net Income 87.7m / Total Assets 585.7m)
RoE = 24.57% (Net Income TTM 87.7m / Total Stockholder Equity 356.9m)
RoCE = 31.43% (EBIT 114.4m / Capital Employed (Equity 356.9m + L.T.Debt 7.21m))
RoIC = 24.30% (NOPAT 85.9m / Invested Capital 353.4m)
WACC = 10.94% (E(1.22b)/V(1.23b) * Re(11.0%) + D(10.4m)/V(1.23b) * Rd(5.46%) * (1-Tc(0.25)))
Discount Rate = 11.0% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -87.28 | Cagr: -1.20%
[DCF] Terminal Value 64.08% ; FCFF base≈189.3m ; Y1≈166.0m ; Y5≈134.1m
[DCF] Fair Price = 32.71 (EV 1.51b - Net Debt -275.9m = Equity 1.79b / Shares 54.7m; r=10.94% [WACC]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: 90.66 | EPS CAGR: 15.89% | SUE: 4.0 | # QB: 2
Revenue Correlation: -89.28 | Revenue CAGR: -4.45% | SUE: -0.45 | # QB: 0
EPS current Quarter (2026-09-30): EPS=0.05 | Chg30d=N/A | Revisions=+17% | Analysts=3
EPS current Year (2026-12-31): EPS=0.35 | Chg30d=+100.00% | Revisions=+50% | GrowthEPS=+0.0% | GrowthRev=-1.7%
EPS next Year (2027-12-31): EPS=0.24 | Chg30d=+24.37% | Revisions=+50% | GrowthEPS=-32.5% | GrowthRev=+1.1%
[Analyst] Revisions Ratio: +58% (up=8, down=1)